The purpose of this post is to explain in detail (with supporting facts and examples) why longtail keywords are so important to your SEO efforts 1 Longtail keywords are how you outrank the competition New Yorkbased SaaS company Conductor recently performed a comprehensive, ninemonth study of its keyword rankings within Google's searchLong tail keywords, also known as long tail focus keywords, are a great strategy for search engine optimization (SEO) Due to the highly competitive market, it's often difficult to rank with the short or head keywords So your keyword has got to be more specific with much clearer intent That's where long tail focus keywords come in handyWhat is a Long Tail Keyword? Long Tail Keywords Why They Deserve Your Focus Yoast Long tail keywords etsy example